Book and Postcard Update and IMPORTANT INFORMATION

BOOKS

- Books will be printed at Blurb: an online printing service. (Blurb.com)

- The size will be approximately 8 x 10 inches (portrait)

- General design- Each student will have a spread (2 pages). The left side will include student and artwork information and artist statement (see requirements below), the right side will be an image of the artists choice.

- Requirements for students information and images

o Artist name, title, size, media, date (year only), website and/or other contact (if preferred)

o Artist Statement- It is your choice what you want to present for this page, you can include your whole artist statement or you can just use a few sentences that sum up your idea. We think shorter statements will be better for layout and presentation.

o 150-300 DPI

o No larger than 15MB

o Height and width no larger than 4000 pixels.

o sRGB required for color profile

o JPEG only

o We will size your image to fit into the layout. This page will be portrait 8 x 10 inches. If your work will not fit the dimensions please create a photoshop document showing how you want your images laid out. You may include just one image or several. If submitting more than one image, a photoshop document sized to the dimensions listed above must be made to show how you want the layout to be. This document will be the image side of the spread. Please be conscious of your page layout, use your 8 x 10 space to your advantage!

- ORDERING BOOKS- WE ARE ASSUMING EVERYONE WANTS TO PURCHASE ONE BOOK! If you do not want to order a book you need to let Ashley Selbe (selbeal@vcu.edu) know by MARCH 5^th!!

o The books will be about $25- $30 a piece, but we cannot determine the exact total price until we know how many books we will be ordering.

o We will be selling books at the exhibition. If your book is sold, the money from that sale will replace your book. (The books we order for each student will be the books on display for sale. If any are sold, we will use the money earned to replace the book sold. We are doing it this way so you don’t have to donate extra money for books to sell at the exhibition.)

POSTCARDS

- We will order our postcards from ZOOM printing in Richmond

- We will be ordering 100 postcards per student for a total of 2900 postcards.

- Each student will receive 100 postcards, 50 of which will be donated to making postcard packets to sell at the exhibition. The postcard packets will include one postcard from each student. Any postcards not sold will be returned to the proper artist. The money raised from these packets will be used to reimburse the class funds if needed; otherwise it will be divided and returned to the students. The remaining 50 postcards will be for personal use.

- The size of the postcard will be 4 x 6 inches.

- Requirements for student information and images

o 350 DPI

o 4 x 6 inches

o Artist name, title, dimensions, media, date (year only) website and/or contact (this information will be on the back of the card.)

o You can use the same image for the book and postcard if you like, but please size you images according to each specification.

o The postcards will be full bleed, so please size your photograph to 4 x 6 inches. If your image cannot fit this size, please send us a photoshop document sized to dimensions listed above. This document will be your postcard front.

- ORDERING POSTCARDS – We need everyone to order postcards so we have complete postcard bundles. The total cost from 2900 postcards will be $792.

- THE PRICE FOR POSTCARDS WILL BE $27.50 PER PERSON. Money will be collected by Kerry McDonnell and Ashley Selbe at midterm critiques.

STICKERS

- We will be providing each student will 50 stickers listing the show name, location, date and time.

- These stickers are for the student’s personal postcards for advertising the show. Each person will be given 50 stickers so they can choose how many they would like to use.

- These will be paid for with class budget money and will cost about $30.

POSTER

- Per Ashleigh Hobson (2/17/2010)- the marketing team is outsourcing the design for the exhibition poster.

BUDGET PLANNING

- $31.94 from the class funds to purchase a book proof.

- $30 from the class funds for stickers.

- Money from the class funds will be given to either the marketing panel or book panel for poster printing. Prices have yet to be determined.

IMPORTANT DUE DATES:

- FRIDAY, MARCH 5: Students who DO NOT want a book must email Ashley Selbe (selbeal@vcu.edu)

- BY 3PM FRIDAY, MARCH 12: All images for book AND postcard need to be dropped off in a folder on the newer computer in the darkroom computer lab. (The computer straight ahead when you walk through the door. A folder has already been made for you to drop off your images).

- WEDNESDAY, MARCH 10 or THURSDAY, MARCH 11 (AT THE VERY LATEST): Money for postcards due to Ashley Selbe or Kerry McDonnell AT MIDTERM CRITIQUES in check form made out to Ashley Selbe.

Lastly, we are planning on including a class photo in the book. If anyone has any ideas for this please email Arlie (trowbridgeag@vcu.edu)