Marketing Proposal (Paul's Section):

Since the actual advertising jobs cannot begin until other details from other teams are worked out, the marketing team is setting out with these initial proposals until the other details come together and the actual advertisements can be designed:

Top Priority:

* Research Print Prices/ Turnaround Times

* We need to know how fast we can get fliers printed for the best price, in order to get them up in time before each bake sale, etc.

-Here are three print shops in town that we’ve found, but

hadn’t asked for specs for the actual show posters. We think going with a shop in town gives us more control over the job because we can check in and not wait for shipping. For bake sale flyers Christina can go to Wythken and get a discount on photocopies.

http://www.vaprintshop.com/ -> VA Print Shop

http://www.alphagraphics.com/centers/richmond-virginia-us521/index.html -> Alphagraphics

http://www.keithfabry.com/ -> Keith Fabry

* Research specs on press releases/ Radio DJ announcements/etc

* It is the marketing team's responsibility to put out the press release, so we will quickly begin researching the correct format in which to create the press release. This doesn't need to be released right away, but when the time comes, we will have the template ready and know the contact information for the papers/media/local radio stations/etc.

-Here are two website that we’ve found about the correct format of a press release:

http://www.publicityinsider.com/release.asp

http://www.wikihow.com/Write-a-Press-Release

* Research where and how to obtain permissions in desirable locations for hanging posters and where to advertise.

* Style Weekly? Richmond Magazine? Ink Magazine? Richmond.com? VMFA?

* Find and contact prospective sponsors.

* Local Buisnesses? Bell? Skirt? ASMP?

*Rachel and I would like to meet with the marketing panel on Tuesday February 1^st at 2pm at Pollak or Capell to talk in general and design the flyer for the bake sale on February 4^th to be able to distribute them on the 3^rd. Christina will be able to photocopy them that night or the next morning depending on when we get it done.

**The Marketing Panel needs all of the bake sale information by Monday Jan. 31^st at the latest to be able to create the flyer in time. This include: Where , When, the Font, the Color, etc.**